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About Shiseido Ginza 

Founded in 1872, Shiseido blends Japanese tradition with cutting-edge skincare and cosmetics. Known for its commitment to quality, innovation, and timeless beauty, Shiseido has become a global leader in luxury skincare and makeup. Rooted in craftsmanship and scientific excellence, the brand continues to redefine beauty while honoring its rich heritage.

Bridging Cultures: UX Writing for Shiseido Ginza

Worked on enhancing Shiseido Ginza’s digital presence through strategic UX writing, ensuring culturally nuanced, elegant, and engaging communication across global markets. By refining product descriptions, navigation flows, and microcopy, I helped create a seamless, intuitive user journey while maintaining Shiseido’s signature brand voice. My work focused on localization, cultural considerations, and clarity, ensuring a refined experience that resonates with diverse audiences.

Focus area (Slide 21-39)

Focus area (Slide 11-27)

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