Subaru: Performance Meets Precision
Founded in 1953 by Fuji Heavy Industries, Subaru started with the 360, a compact car that put it on Japan’s automotive map. In the 1970s, it pioneered Symmetrical All-Wheel Drive, revolutionizing stability and control.
The WRX and STI dominated rally racing in the ‘90s, cementing Subaru’s reputation for performance and durability. Today, with models like the Outback, Forester, and Crosstrek, Subaru blends adventure, safety, and innovation—continuing its legacy on and off the road.
Driving Engagement: Enhancing Subaru's App with UX Writing
Worked on optimizing Subaru’s app experience through strategic UX writing, ensuring clear, concise, and engaging communication across key user touchpoints. By refining in-app messaging, notifications, and microcopy, I helped create a more intuitive and seamless user journey. My work focused on enhancing clarity, driving engagement, and ensuring consistency in brand voice, ultimately improving user interaction and satisfaction.
